Mariano Castellblanque is a teacher of Copywriting in the Faculty of Journalism of the Autonomus University of Barcelona, and is the author of two books:

• "A Copywriter's Manual (The Rules, norms and techniques you have to master before forgetting)",
  Editorial CIMS, Barcelona, 1997.

• "Estructura de la actividad publicitaria (La industria publicitaria de la A a la Z. España, un caso extrapolable)",
  Editorial Paidós, Barcelona, 2001.