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Mariano
Castellblanque is a teacher of Copywriting
in the Faculty of Journalism of the Autonomus
University of Barcelona, and is the
author of two books:
- "A
Copywriter's Manual (The Rules, norms and
techniques you have to master before forgetting)",
Editorial CIMS, Barcelona, 1997.
-
"Estructura de la actividad publicitaria
(La industria publicitaria de la A a la
Z. España, un caso extrapolable)",
Editorial Paidós, Barcelona, 2001.

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